As a prominent sponsor of the Premier League, Barclays provide “Stat packs” (statistical information on football matches) to journalists. The Brief was to revolutionise this offering from a paper statement to a contemporary digital product.
+ Responsive website allowed journalists access to stats anytime, anywhere
+ Creation of a clear navigation and architecture, that allows journalists to quickly discover the story behind the data
+ Transforming detailed numerical information in to easy to interpret data visualistions
Clear signposting allows the user to see where they at all times, breadcrumb supports this and lets the user know where they are within the overall structure
Menu scales in to hamburger, having to work to Barclays brand guidelines meant there was no work around for this. A better option would have been to show key links – Fixtures, results and teams, and hide the rest in a show more section. Breadcrumb remains.