The first thing a football fans wants to know is what’s the score? followed by who scored? How can drama be added to the excitement of a match in a compelling and engaging manner?
+ Live scores need to be delivered quickly and accurately especially for non-televised games. User research demonstrated a desire for more in-depth information such as ‘the assist’, crucial for the Fantasy Football market
+ Rapid sketching and prototyping allowed user testing before a full build. This lean process eliminates waste and responds to a real user need
+ Clear signposting for different game states, with the focus on ‘live’